Born from Simon Beard's experiences with Culture Kings and a digital marketing betrayal, Retailtainment aims to revolutionize e-commerce by integrating social media, content, purchasing, and data, fostering unparalleled retail brand growth.
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Retailtainment was conceived out of a pivotal moment that combined Simon Beard’s profound success with Culture Kings and a critical eye on the pitfalls within the digital marketing industry. When a marketing agency exploited a close friend's trust by claiming ownership over his ad account, Simon recognized a widespread problem: the lack of transparency and empowerment in digital marketing for e-commerce and retail entrepreneurs. This was the spark that ignited Retailtainment's mission; to elevate the next generation of ecommerce and retail brands through game-changing leverage, bringing together social media, content media, buying, and data all in-house. We're not just creating a flywheel; we're revolutionising how retail brands scale and thrive.
""I’ve always had a goal to "write the new age playbook of retail”. In building Culture Kings, I knew we were doing something so different from other businesses. We are now pressure testing that playbook in other companies, and the scoreboard doesn’t lie, and I am certain this is carving out the right path for how business should be done. I want to continue to share this with even more ecommerce and retail entrepreneurs to allow them to truly unlock scale and growth. That feeling of checking your phone first thing when you wake up and your dashboards are all lit up in green. That feeling of bouncing out of bed with goosebumps of that "OMG" excitement. I know we are heading to a truly disrupted world with technology changing by the day, but I know resourceful entrepreneurs will grab this market share away from the dinosaurs. Having my grassroots from the markets - and a bit of carnie at heart myself - I want to help turn as many "little businesses" to “dinosaur slayers” as possible.
- Simon Beard, Founder
Simon's journey from the ground up, from his early days influenced by the markets to achieving a monumental $600 million valuation with Culture Kings, showcases a path of relentless innovation and deep understanding of retail's evolving landscape. Retailtainment is built on the foundation of this journey, aiming to democratise the tools and strategies that led to his success. Retailtainment is founded on the principle of empowering business owners across every facet of their enterprise. Embodying Simon Beard's entrepreneurial spirit and his hands-on approach to success, the company stands as a bastion for businesses to not only learn but to master the intricacies of their operations. With a strong emphasis on internal capability, Retailtainment equips companies with ‘Chiefs on Demand' for executive-level insight in marketing, technology, finance, and beyond, ensuring a comprehensive grasp over business growth. The objective is clear: to train the quarterbacks within these companies, transforming savvy entrepreneurs into dynamic leaders who drive their businesses forward in an ever-changing market landscape, ensuring profitability and scalability at every turn.
At the heart of Retailtainment is a commitment to teaching business owners to self-manage their digital advertising effectively. Simon discovered that with just a few dedicated hours each week, anyone could master the intricacies of their ad accounts, leading to profound insights and direct impact on their business's growth. This approach is about more than just marketing; it's about instilling a holistic understanding of business through the lens of digital engagement.
Retailtainment champions the belief that the power of digital marketing lies in creativity and the smart use of data, rather than opaque, complex media buying strategies. With advancements in AI and changes in how platforms like Facebook operate, Simon argues that understanding your audience and crafting compelling content are now the keys to successful online advertising. He advocates for a daily feedback loop, allowing businesses to quickly adapt their strategies based on real-time data analysis, fostering a culture of continuous improvement and responsiveness.
Recognising the inefficiency in traditional corporate structures for emerging businesses, Retailtainment introduces the concept of "Chief as a Service." This innovative model provides access to expert advice across various domains—marketing, technology, finance—without the need for full-time executive positions. It's a cost-effective way to overcome common hurdles and accelerate growth.
Retailtainment is not just a service; it's a partnership with select businesses committed to growth, innovation, and the drive to stand out in a crowded market. We are looking for entrepreneurs who are passionate about their products and eager to see their dashboards light up green every morning. It's an opportunity to join a community dedicated to reshaping the retail landscape, turning small businesses into formidable competitors against industry giants.
Our vision for Retailtainment is clear: to share the playbook that made Culture Kings a powerhouse and to guide other entrepreneurs through the complexities of modern retail and e-commerce. It's about creating a movement of businesses that are not just surviving but thriving, leveraging technology, creativity, and strategic insight to capture market share and achieve sustainable growth.to train the quarterbacks within these companies, transforming savvy entrepreneurs into dynamic leaders who drive their businesses forward in an ever-changing market landscape, ensuring profitability and scalability at every turn.
